Zoom-Bangla Desk: Duolingo is the most downloaded language learning app. Different languages of the world can be learned very easily in this app. It has easy learning mode for smartphone users. And so an average of 34 million people are using Duolingo every day.
duolingo
Apart from this, more than 100 million people learn languages on this app regularly. Currently 41 languages can be learned in the app. Users will be able to acquire skills in all three subjects – speaking, reading, listening – in these languages. The company of this popular app had a revenue of 531 million dollars in 2023. And this is the proof of their popularity. Duolingo app is popular behind some of their company's strategies. Louis von Ahn, one of Duolingo's founders and chief executive, recently revealed several facts in an interview with the BBC.
He grew up in Guatemala.
Lewis graduated with a degree in mathematics but did a PhD in computer science . Around 2000, when he was studying at Carnegie Mellon University in the United States, Yahoo was the largest Internet company. Yahoo mail is being written and mail is being sent for free. Lewis then noticed, however, that some people were opening thousands of irregular mails to send spam mail. He then worked with his PhD advisor to create CAPTCHA, which we now know as 'I'm not a robot verification'.
Luis von Ahn, the founder of the famous captcha technology, has been a millionaire ever since. Later in 2011 Duolingo was co-founded by graduate student Severin Hacker to make language learning free and open to everyone. Then Duolingo also became popular with everyone. And its free version plays a major role in making the app popular. However, Duolingo has two versions—free and premium. Some free language learning features are available, which puts Duolingo ahead of other language learning platforms.
Motivation is the most important factor when learning anything. There is constant interest in this work. So Duolingo has worked on this issue. They spend most of their time making language learning fun. Again learning through play plays an important role in learning anything. So they turned language learning into a game. The constant motivation to improve the game keeps people focused on language learning. In addition, Duolingo teaches languages through stories at every stage of language learning.
There are many people who want to learn languages as a hobby. Louise Vaughan said US Duolingo users were previously addicted to Candy Crush or Instagram. Now learning Spanish or other languages as a hobby. Spending time on a smartphone is better spent doing productive things like learning a language than playing games. Nowadays people are obsessed with 'viral' things thanks to social media. So Duolingo has added some viral phrases that teach languages using this technique. Apart from that it also worked in promoting the app.
One of the reasons for Duolingo's success is the teamwork of their employees. The company started with just 50 employees. Duolingo currently has 850 employees worldwide. They are from different countries and cultures. So they can easily catch mistakes in language learning. According to Lewis, good employee interaction requires building trust. According to him, it is very difficult for him to fire an employee. Duolingo is constantly growing in popularity due to the trust and work techniques of its employees
