Zoom-Bangla Desk: TikTok users are encouraged to create content as the process of creating videos is easy. TikTok app's built-in editing tools, filters and effects are designed in such a way that users can easily apply them to their videos. So innovation can be seen in their content as well. Even those who have no previous video making experience can make videos using these features. TikTok's “For You” page shows content based on viewer preferences, not creators' follower count. So videos from new or lesser-known creators are likely to be just as popular on TikTok as well-known creators.
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One of the reasons for TikTok's popularity is its ability to quickly create content in short video formats. At the same time, there is an opportunity to add music or sound to the content of TikTok. Where platform users are presenting their ideas or messages here in just a few seconds. By using TikTok's visual effects and innovative editing features, content stories are emerging in a new way. One such innovative feature of TikTok is “Challenges”.
One of the Tiktok challenges in Bangladesh is the Bangla Alphabet Challenge . About 49,700 videos have been made by TikTok users in this challenge. The challenge was originally launched to celebrate Bengali language month February and International Mother Language Day in the digital space. Another challenge that has become popular in Bangladesh is the Ten Minutes School's 'Ekte Ek Hundred' challenge. In this challenge questions can be answered on Maths, English or any other subject. Such challenges encourage academic content to be refined. On the other hand, these challenges are so easy to participate in that creator-viewers are all getting involved.
A trend, music, or challenge from one side of the world on the TikTok platform quickly becomes popular on the other side. So TikTok is not just a platform for creativity anymore; It has become a place of cultural exchange. A recent initiative by TikTok to accelerate this exchange was the hashtag #DiscoverWithTikTok campaign with travel creators in the South Asian region. In this campaign, the creators showcased places in Nepal, Sri Lanka and Bangladesh and their experiences there on TikTok.
The bearer of culture is the new generation. And by encouraging this new generation, the cultural aspects of the country and abroad are emerging in the digital world. Where the travel lover Anirban Kaiser has highlighted the beauty of Sri Lanka on the hashtag #DiscoverWithTikTok. On the other hand, food vlogger Jawad Kazi of Tuhalal shared his Nepal journey. Through such contents, people are getting to know about new perspectives, customs and traditions of different countries. These creators are even talking about the issues and awareness of various societies.
TikTok has added innovation to the digital world. The platform emphasizes on creativity, accessibility and innovation. Through which TikTok users are getting the opportunity to express themselves anew. Music, dance, comedy or education — content is being created on this platform. Recently, entrepreneurs are also choosing TikTok to showcase their business and work through digital media. In Bangladesh, many of those who are starting a business or have joined a startup are using TikTok. One such entrepreneur is Labiba Ibnath who shows how she makes customized shoes for her customers on her TikTok account. Another professional, painter Shweta shares her art projects and new works with her followers. TikTok is now focusing on SMB (Small and Medium Business) businesses to showcase content from such entrepreneurs.
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Just as TikTok has made content creation easy, the platform is also bringing new features to maintain creativity in content. As a result, content creators are now more encouraged to feature different types of content. Which makes TikTok popular to a larger audience.
