Zoom-Bangla Desk: Facebook gives numerous posts every day. But not all posts get likes and comments equally. Have you ever wondered why this happens? Actually Facebook doesn't reach all your posts. If you know the reason behind it, you will find the solution.

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How to increase the reach of Facebook profile posts? Many don't have the right answer on this. Many do paid promotion. But that is not the only solution. So know how to increase organic reach on Facebook.

More than just a leisure activity, Facebook is now a vitally important medium. From advertisers to creators, everyone is now trying to find organic ways to reach more users with their content. But many people complain that the reach of the post is very low compared to the organic way. Need to promote with money to increase reach. It is costing the creators a lot. In short, the molasses of profit is eating ants. How to get out of this situation? How to increase the reach of your Facebook posts? Find out in this report-

First of all, Facebook changes its algorithm from time to time . In other words, the way you are increasing the reach today may not increase after a few months or a few days. Facebook also never discloses its algorithm or moderation policy. So it is very difficult to say which method will increase the reach of your Facebook page. But you will get several ideas through this report.

First find out why the reach of Facebook posts is decreasing?

Facebook understands the attitude of its users and recommends posts to them. Let's say you have a Facebook page where you post about food. The post should reach those who have liked your page. But it turns out that many of those who have liked are not liking your posts, or maybe they used to like them but now they are not in the favorites list. But Facebook understands everything. And don't recommend your page posts to people who don't like your posts. As a result, your post reach will decrease.

Secondly-

Your post reach depends on when you are posting content. If you make a post in the middle of the night, it will already reach less Bangladeshi users. Also, Facebook traffic is not always equal, so posting when traffic is low will reduce the reach of your page content.

Thirdly, the information in the content

The better the information in the content you post, the more likely it is to reach.

Facebook AI

Along with this, one more thing needs to be known. Whenever you log into Facebook, the first thing you see is whether a friend or page has posted something new on your profile. Do you like them? It also shows how likely you are to comment, like or share those contents. Facebook's AI or Artificial Intelligence does the whole thing.

How to increase page reach?

First of all – make sure your posts have a human touch. That is, focus on human interest content. Occasionally post by tagging different people.
Secondly-

Traditional posting will not do. Post infographics or videos occasionally. Post open-ended questions. Through which your page followers or your friends can make a comment. Communication with them should be increased in different ways.

Thirdly-

Nothing can be posted as click bait. Because Facebook's algorithm and AI are very intelligent. They will catch the whole thing. So clickbait content should not be posted at all.

If the fridge is empty, it consumes more electricity

Fourthly-

Analyze organic reach data regularly. Try to understand Facebook Insights. Just as you need to understand that some days the reach is increasing, some days it is decreasing, you also need to understand why it is increasing or decreasing.