Bangladesh is now smart from digital. Also all businesses are now moving online. According to e-cab, there are now about 2,500 e-commerce and 50,000 Facebook business pages in Bangladesh. But the question is, are these online businesses getting their desired sales?
Google's algorithm
Today we will talk about how to increase the sales of these online businesses and how to get more profit. That's why today we will talk to a well-known digital marketing expert in Bangladesh and learn from him the secret formula of getting more profit in business.
SEO or Search Engine Optimization is a technique through which you can increase the branding of a business and its organic visitors. As a result, the sales of that business will increase and gain more profit. We implement this SEO strategy on business websites.
In other words, SEO is the strategy of getting your website to rank on the first page of Google search for your business's desired keywords. For example, suppose you own a resort. If someone goes to Google and searches for “best family resort in Gazipur” then your website will rank first, but now you have easily got the targeted customer, who is really interested in taking your service. The process by which you get these customers is organic SEO.
Now let me explain the importance of SEO with some information:
1. More than 8.5 billion people search on Google every day, i.e. search for a service, product or information.
2. 46% of people in this search go to Google to buy some local product or service. 3. 68% of people start their online experience through a search engine.
4. It is possible to get more than 1000% traffic from organic social media through SEO.
5. The successful conversion rate from the visitors you get through SEO is more than 14.6%.
Hopefully these facts are enough to explain why your business should have a website and not just have a website, but also SEO. If you want to reach your target customer. When you give the title of each page or post of your website, try to put in the title the key that the visitor can search for this page of yours.
For example―you offer cleaning services, you have a page about carpet cleaning. So you go to Google and type “carpet cleaning”, notice that Google will auto-suggest you some other topics, “carpet cleaning services”, “carpet cleaning services near me” like this. From these you get an idea of what to write and people can search for you. Now you create your webpage title : “Carpet Cleaning Service in Dhaka”, see here your service and location all.
I can definitely say, if you make this small change in your title, your page rank will improve, InshaAllah. And if the competition is less then it can come on the first page. One more thing to remember, the title of each page of your website must be unique.
Find keywords like this on every page or post of your website and write some content with those keywords and put it on the page. This will increase the value of your page. Use images corresponding to the service or product on your page and give the “alt text” of each image with that keyword. If you can't do this, tell your developer, he will understand and do it.
SEO strategy actually means a lot more. But here I have asked you to do only three things of on-page SEO, which if done correctly, you will certainly see some improvement inshallah.
Every job needs skilled people, so you need to know about SEO to grow your business. So that even if you get the work done by an organization or a professional, you can understand the extent of the work.
SEO In The Age Of AI: Build AI Best Practices (searchenginejournal.com)
Get the work done by a good SEO agency, because if you work with a professional, you will get a good position in Google for a long time. Another thing to remember, SEO is not a short term job, you need SEO as long as your business exists. So you can work with a minimum target of 12 months in the beginning. It is more likely to get good results.
