Zoom-Bangla Desk: China's popular social media app Xiaohongshu (Xiaohongshu), which is known as the 'Instagram of China'. This app is now reshaping the global tourism map. Through Xiaohongshu, Chinese tourists are discovering destinations that were previously unknown to many tourists. As a result these places are now becoming very popular among Chinese tourists.

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An ordinary basketball court in the Kennedy Town area of ​​Hong Kong has now become a favorite photo spot for Chinese tourists. This court offers a great view of the Hong Kong skyline, which looks great in the photo shared on Xiaohongshu. Not only Hong Kong, Seoul's Songsu-dong area has also become a hotspot among Chinese tourists. There they crowd to take pictures in front of a red rectangle painted on the wall. News from CNN. Xiaohongshu users often explore destinations that are not well known to Western tourists. For example, the 'Black Square' of Superkillen Park in Copenhagen, Denmark, where an open space painted with white lines is now one of the main attractions for Chinese tourists.

A train station in Japan's Kamakura area, seen in a scene from the popular anime 'Slam Dunk', is also packed with tourists for the sake of Xiaohongshu. Similarly, a bench in New York's Central Park, where mandopop star Jay Chow sat, is now a popular attraction for Chinese tourists.

Although Xiaohongshu is limited to Chinese speakers, its influence is widespread. Users of the app share their travel experiences and give reviews of various destinations, which encourages other travellers. Chinese tourists use Xiaohongshu as a key resource for trip planning before traveling abroad. Chinese tourists made 7.6 million international and domestic trips during this year's Golden Week holiday, up 33.2 percent from last year. Most tourists are believed to rely on Xiaohongshu for their travel plans.

Not only tourism, but also various businesses are benefiting from Xiaohanshu. For example, a Spanish tapas restaurant in London has increased its popularity in Xiaohongshu and created a menu that caters to Chinese tourists. Restaurants in Paris are also promoting themselves using the app's popularity. However, not all local residents are happy with Xiaohanshu's influence. Locals in Hong Kong are troubled by a surge of tourists in front of a cafe in Kennedy Town. Tourists stand on the road and take pictures, which increases the risk of accidents, they complained. Locals have sought the administration's intervention to control the situation.

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The rise of Xiaohongshu has added new dimensions to the Chinese tourism sector and is influencing tourists in their choice of destination.