Science and Technology Desk: Which company's phone sells the most? Which phone is more popular? Many people want to know the answer to this question. Because, knowing this information is very important in buying a phone.
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Smartphone is a device that is used by almost everyone. People love to buy new phones, but definitely the latest edition. In that case, popular company phones are the center of attraction for customers.
Which company's phone do people in India buy more? This question has been answered by market research firm Counterpoint. Their latest research report revealed that smartphone sales in India grew by 3% year-on-year during the third quarter of this year (July to September 2024).
Phone prices also rose 12% year-on-year, the highest for any quarter so far. The quarter was dominated by 5G phones and had the highest sales.
According to a report by Counterpoint, the reason for the increase in smartphone prices is that people are now buying expensive phones. At the same time, the reason for the increase in sales is said to be that people bought a lot of phones during the festive season this year.
Samsung has a hold on the Indian smartphone market. Tara is the highest grossing brand in the third quarter of 2024. Their market share was 22.8%.
Prachir Singh, a senior analyst at Counterpoint, said Samsung's market share is 23%, which is the highest. The company is focusing on its flagship Galaxy S series and making cheap phones better. The A-series phones also offer Galaxy AI features.
Apple is in second place and has a market share of 22%. Apple is also focusing more on smaller cities, which is driving up sales of new iPhones.
Apple has also benefited greatly from good sales of the iPhone 15 and iPhone 16 series. According to the report, people are now buying expensive phones. Apple has built a brand image in India.
In terms of market share, Vivo, Oppo and Xiaomi are ranked third, fourth and fifth. But Vivo remains number one in terms of sales. It is followed by Xiaomi, Samsung, Oppo and Realme.
Counterpoint Research analyst Shubham Singh said, 'Vivo has done well throughout the year. It has become the largest phone company in India.
Rice honey in the belly of the syndicate
5G phone sales were highest in this quarter and accounted for 81% of total sales Sales of 5G phones in the Rs 10-15 range have reached 93%, as companies are bringing 5G even to cheaper phones.