By keeping abortion rights front and center in the campaign, Kamala Harris thought she had found a winning formula for talking to women voters.
But Donald Trump won the US election by trusting American men, especially the youth.
Young people are generally more liberal, which was no obstacle for the US presidential campaign. Emphasis was placed on interests such as gaming and cryptocurrency to capture the attention of young males, as well as campaigns on male-dominated podcasts.
Charlie Kirk is a conservative activist. Who for a long time focused on the youth vote. "If you're a man in this country and you don't vote for Donald Trump, you're not a man," he said.
According to an NBC exit poll, Donald Trump won 51 percent of the male vote in 2020, an increase to 54 percent this year.
But what's surprising is that among young voters aged 18-29, 49 percent of men voted for Trump; Which has broken the image of the youth being generally leftist.
As Elon Musk—the technologist, wealthy businessman and big Trump supporter—said on Election Day, 'The horsemen have arrived.'
Trump's gains are due to the creation of a gender divide that affects young people. Among women under 29, the Harris-Trump tie was 61-37.
Tammy Vigil, an assistant professor of media science at Boston University, told AFP there is a lot of silent gender inequality among both men and women in the US electorate. Trump's campaign allowed people to embrace their worst impulses and various forms of divisiveness. 'Tough' Trump is seen as a 'leader'.
Howard University student Spencer Thomas, who voted for Harris. He said many of his classmates who voted for Trump had the economy in mind. They focused more on economic policies and things like that, not really on abortion rights.
Trump's campaign of 'macho' energy as a presidential candidate, devoid of political correctness, hawkishness or other liberal attitudes, appealed to many black men, even though some parts of the campaign were outright racist.
Nearly one in three black men under 45 voted for Trump — double the rate from the 2020 election and another big blow to Democrats' traditional vote bank.
As Democrats, in their subsequent analysis, try to understand what went wrong, there will be no single explanation.
But black and Latino men are likely to ignore the Trump campaign's racism because Trump understands their pain.
Kathleen Dolan, a political scientist at the University of Wisconsin, said Trump's appearance on the 'Joe Rogan Experience' podcast was meant to encourage young people to vote. Most of the listeners of this podcast were young and male.