How to Build a Personal Brand: A Step-by-Step Guide
September 16, 20242 Mins Read
The concept of personal branding was first coined by management guru Tom Peters in 1997, and has since become a household name. Today, information about you online, including on social media platforms, reflects your personal brand. This article attempts to outline how you should do your personal online branding.

Personal brand

Just as you will rely on your personal brand, your branding will not develop if you are in the dark about yourself. This doesn't mean that you have to come up with all the details, it just means that you have to make a realistic assessment of your strengths and weaknesses. What you love to do, what skills you have or what skills you are trying to acquire – all these things are evaluated.

If a fancy name pops into your head, use that as your brand name. If not, create a name that has a link to your own name and career. You definitely want people to know you, you definitely don't want people to find out about another person by your name. Remember, if you include your life goals in your brand name, then that goal will always be with you.

Buy a web domain that matches your brand name, plus a Facebook page, Twitter account, and Google Plus account with the same name. If you find that your name is already used, choose another brand. You should definitely use your own name on LinkedIn, but use your brand name in a way that is easy to spot.

It is not that difficult to do. You can easily build a full-fledged website for yourself with a well-known service such as WordPress (there are other options, but WordPress is easier to use) without the hassle of using a complex website. You definitely don't want a traditional website because they somehow convey a generic feeling.

Instead of laboriously working on different social media platforms separately, use an application that allows you to post everywhere at the same time. You can try the free version of HotSuite, there are also more free and paid options.

Top Five Brands in Smartphones

You don't need to be a full-time blogger. Instead, regularly share useful tips about the products you sell or share relevant news and personal updates that will give a positive impression of you. Eg – Updates of any human service jobs you have been attached to.