How to Use Pinterest for Business Marketing?
September 19, 20246 Mins Read
Pinterest is a social media platform where users discover, share, and store their inspirational, helpful, or entertaining visual content. Pinterest is an online pinboard visible on the social bookmarking site. Like other social bookmarking sites like Digg and Stumble Upon, content shared on Pinterest is fully visible. You can't share anything on Pinterest without an actual image involved.
Like every other social media, Pinterest has its own issues:
Each bookmark that shares something on Pinterest is called a pin.
Sharing someone else's pin on Pinterest is called a repin.
Different pins grouped together in a profile is called a board or pinboard.
People who search, upload or share Pins are called Pinners.
You can share images you find online or you can upload images directly to Pinterest. You can share content from any web page directly to your browser using the Pin button. Also you can share your pins on Twitter and Facebook.
How to Use Pinterest for Marketing?
1. Distribute your content:
85% of Pinners prefer to search for visual content. Pinterest is a unique social marketplace for distributing all types of content including blogs.
On Pinterest you share content on Pinterest boards. And these boards store all your pins and distribute your content to your followers. You can have custom boards on Pinterest that show results based on your audience's searches. And you can have different themes, content or inspirational blogs on your boards.
You can invite audiences to your boards which will make your board a “group board”. This is a great way to increase engagement and interaction on your profile.
2. Create Community:
Online communities bring like-minded people together and serve as a hub for businesses.
With Pinterest Community you can rely on your fans and followers to interact with your board. Share your content and drive traffic to your website.
There are over 335 million people who use Pinterest every month. You can use your Pinterest board in two ways. You can interact with your fans and followers and link them to your account to create marketing for your business.
How to increase following on Pinterest?
While you can search and add specific friends by their name, Facebook account, and other identifiers, this is time-consuming and makes it nearly impossible to grow your following substantially.
Instead, consider the following methods to build your fan and follower base on Pinterest.
Promote your Pinterest account through your other social networks.
Follow the accounts you love.
See what tactics your competitors are using to grow their following.
Use keywords and hashtags in your posts.
Pay for a Pinterest advertising account to advertise on the platform.
3. Create educational content for customers.
Pinterest is popular among social media for tutorials, infographics, and educational links. Create your content with your target audience in mind when creating and sharing content for your Pinterest profile and marketers.
When creating new products, developing your branding, or posting on other social networks, you target your target customers.
You can do this in a few different ways:
Research your customer personas to determine what types of content will be most helpful and appealing to customers.
Try to get feedback on what kind of content your current followers and customers like to see and share on Pinterest.
Create unique content. Make yourself unique from your competitors.
4. Drive website traffic and increase online sales.
Pinterest allows you to link your visual content to other websites. This feature can bring users directly to your website through your written and visual content.
This is a powerful addition to your marketing as it can also boost online sales. Many brands use Pinterest to showcase product images while sharing content. And it increases your chances of sales.
Pinterest Marketing Strategy:
Pinterest was originally known as a site for finding content such as recipes and home decor. However, its use has expanded. Actually, Pinterest is a visual search engine, you can find anything here.
Creating a profitable strategy for your business is the right way to start with this platform. We have created some simple Pinterest marketing strategies to help businesses-
Brand your profile:
The first step to a presence on any social media network is to brand your profile. You first make sure you've created a business Pinterest account that gives you access to analytics, rich pins, and more.
You should then take steps to brand your Pinterest profile so that it is easily recognized as belonging to your organization. Each social media platform has its own customization features so that you can add and delete anything you want.
Select a cover board:
Pinterest allows users to select a cover board that displays their board's pins at the very top of their profile. Individual pins are not clickable, but there is a link to that board in the corner of the cover design. Add a branded board that features your company's blog posts, graphics, product shots, and other designs. Give your profile a cover board that matches your brand.
Select up to five showcase boards:
The next part of your profile that you can customize is your showcase board. These appear directly below your name and bio. You can choose five boards to display at the top of your profile and they will slide from one board to another.
Upload profile photo.
Enter your bio.
Verify your website.
Join Community Boards:
Another great Pinterest marketing strategy is to join community boards and help your content get found. Search for pinners in your niche and see if there are group boards relevant to your industry.
Many will include a link to the board description to join or apply the rules. Usually, you just need to email the owner or fill out a contact form and follow their account to add you. Once you join, you can be active within those boards.
Focus on Pinterest SEO:
Pinterest is primarily a visual search engine. It has its own algorithm and some rules of its own search engine optimization. You need to focus on your Pinterest SEO and apply these rules to your own profile to see your rankings increase.
There are three separate areas you need to focus your keyword usage on throughout your Pinterest marketing strategy.
profile
pin
board
Schedule Fresh Pins.
Pinterest is a powerful marketing tool that helps you organically increase brand awareness, increase conversions, increase sales and build lasting relationships with your target audience and customers.
You can find success in your business by reviewing Pinterest marketing strategies and connecting the tools and resources available to help you succeed in business.
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So, sign up for a business account and create unique and engaging content for your customers and followers on Pinterest.
