Grameenphone has enriched the customer experience in collaboration with Ericsson
September 24, 20243 Mins Read
Jumbangla Desk: Grameenphone, the country's top digital connection provider, has set up the world's largest EM24 software solution.

Ericsson's technology has been instrumental in processing massive amounts of network activity data, significantly improving customer billing accuracy and enriching the customer experience.

This state-of-the-art system enables Grameenphone to collect, process and utilize the vast amount of data generated across its network. It helps in improving the quality of billing and providing information about network performance updates and customer service usage patterns. The EM Twentyfour system is capable of consolidating data and bringing it into a standardized format, which has become a benchmark in operational efficiency and service delivery.

This state-of-the-art system is designed to effectively manage the information of more than 10 crore customers; Which is equal to more than 600 crore data transactions daily. As a result, it is one of the largest in the world in terms of deployment of this type of technology. This is not only a milestone achievement for the telecommunication industry, but also a reflection of Grameenphone's focus on enhancing service quality by ensuring the protection of customer information.

EM24's many advantages include instant data processing, compatibility between different data formats and protocols, support for diverse network technologies, and the ability to process large amounts of data at the fastest possible time while ensuring customer data protection. These standardized data are later used for various purposes. For example: billing, reporting and creating more effective bills for customers based on network usage. This is helpful in ensuring proper billing according to the amount of service received.

The technology deployed by Grameenphone includes next-generation software features, including a virtualized platform that supports future technologies. This move is a reflection of Grameenphone's commitment to provide the best customer service.

Grameenphone Chief Executive Officer (CEO) Yasir Azman said, 'The deployment of the world's largest Ericsson EM24 data mediation system is a reflection of our commitment to innovation and customer centricity, which has further strengthened our operational capabilities. By processing data instantaneously, we strive to meet the changing digital needs of customers and play a positive role in the country's digital transformation, so that we can best serve our customers through future connectivity.'

Grameenphone Chief Information Officer (CIO) Niranjan Srinivasan said, 'With EM24, Grameenphone will be able to provide more personalized and immediate data analytics and AI-enriched information to their customers and retailers based on usage and context. This will improve the quality and consistency of our customers' billing while ensuring perfect billing.'

David Hagerbrough, head of Ericsson for Bangladesh, Sri Lanka and Malaysia, said, 'The importance of network coordination is increasing day by day. Today's complex network systems require a robust mediation platform, capable of coordinating all network components for new technologies and rapidly changing business models.'

He added, 'We are proud to continue our long-term partnership with Grameenphone to enhance customer experience and operational efficiency. This will constantly create opportunities to bring new world-class technology to Bangladesh.

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