Why is Apple disappointed in iPhone 16 series sales?

Science and Technology Desk: iPhone is the first choice for those who are looking for luxury or security in using a mobile phone. Over time, Apple has added new features to each of their handsets. Apart from this, customers are less looking for alternatives to iPhone for smart design and d

Science and Technology Desk: iPhone is the first choice for those who are looking for luxury or security in using a mobile phone. Over time, Apple has added new features to each of their handsets. Apart from this, customers are less looking for alternatives to iPhone for smart design and durable body. But the demand of this mobile phone in the global market has decreased compared to before.

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According to technology experts, the latest important addition to the iPhone is the 5-G facility. Apple started this feature with the iPhone 12 series. Later, starting from the camera and increasing the size of the screen, Apple brought some changes and improvements in the design. The iPhone 16 also has that effect. It is believed that this lack of diversity has given a big blow to iPhone 16 sales. But the company expected, due to the addition of new AI technology, the interest in the 16 series will increase among customers. Business will also increase with it. But the sales of this new series disappointed the company.

Los Angeles financial security company Wedbush analyst Dan Ives previously said that iPhone 16 Pro will sell 4 million units in the first week. But in the first week of pre-sale, iPhone 16 sold 37 million units. It is 12 percent less than last year. Apple analyst Ming-Chi Kuo of TF International Securities said that one of the reasons for the decline in demand for the iPhone 16 Pro is the high price. Meanwhile, CFRA Research said that there will be a negative impact on the sales of this new series of iPhones in the first week. Finally it happened.


Apple has launched 4 models of the iPhone 16 series. Customers are more interested in the first two series 16 and 16 Plus available at relatively low prices. Because, customers do not find much difference between the previous two with 16 Pro or 16 Pro Max. Therefore, considering the demand and budget, they are buying this year's iPhone, which has a negative effect on average sales.

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According to analyst Quora, pre-sales sold 9.8 million iPhone 16 Pro models and 1.71 million Pro Max models in the first week, down 27 percent and 16 percent, respectively, from last year. On the other hand, the sales of iPhone 16 and iPhone 16 Plus have increased slightly compared to the 15 models.

Source: CNN


Shohid Rana

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