Science and Technology Desk: Facebook is the most popular social media in the world under Mater. The number of users of this platform is hundreds of millions. If you give a post on Facebook, seven types of reactions can be given to that post. These are Like, Love, Care, Haha, Wow, Sad and Angry. These are the criteria for a post. Chances are usually not directly proportional to the number of views a Facebook post has received. However, it is possible to view the reach of posts by going to the professional account dashboard.

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According to a recent Facebook update, views, or how many people have seen a post, are going to be the primary criteria for judging the quality of content.

Facebook recently made an official post about this change. Instagram has already started this process.

Until now, views basically meant 'video views', but it will now be followed for all content on Facebook, such as images, written posts and other content.

In the case of videos like Reels, the number of times the video is viewed, the number of 'views' will be counted. For other content, views will be counted each time it is visible on a user's screen. In this case, even if the same user repeatedly sees the same content, the number of views will increase.

Along with bringing views to the fore, Facebook will also make changes to existing video metrics. Instead of 'watch time' (the total time the reel or video is running), Facebook will introduce two criteria called 'Minutes Viewed (how many minutes watched)' and 'Average Minutes Viewed (average minutes)'. There is no visible change in reach, three second views, one minute views, reactions, comments or shares. According to Facebook, within the next few weeks, users will see the reflection of this change in the 'Meta Business Suite' and 'Professional Dashboard'.

This standard was introduced on Instagram earlier this year.

Instagram head Adam Mozzeri explained at the time that using a single metric would give creators a better idea of ​​how their content is performing across platforms.

Apart from Facebook and Instagram, Meta's other social media threads are also going to have the same idea.

Meta said such a single standard would give creators more transparency about their content.

But critics say view counts alone are not meaningful data. From this there is no way to know any specific reason for good or bad content.

Ever since buying Twitter, billionaire Elon Musk has increased the importance of 'views' in this social media. After changing the name to 'X', Musk emphasized on metrics like views and impressions.

This time Facebook's parent organization Threads also walked the same path.